Explaining the benefits of e-mobility can be challenging, especially when trying to connect with drivers of diverse vehicles. To address this, Volkswagen wanted to show how their EV Check app could help drivers discover if an electric vehicle like the ID.3 fits their mobility needs.
The goal was to create a dynamic video that not only explains how the app works but also excites and informs users about the possibilities of switching to e-mobility.
We developed a high-energy, custom-made trailer that brings the EV Check app to life. By showcasing its features and benefits, the video simplifies the app's purpose and engages potential users. The campaign ensures that Volkswagen communicates their innovative approach to e-mobility in a way that resonates with both current and future EV enthusiasts.