Motivating municipalities to actively participate in climate initiatives can be a challenge, especially when trying to engage diverse communities. Provincie Antwerpen aimed to spark action by organizing a competition between municipalities to determine which could achieve the smallest ecological footprint.
The goal was to create an engaging animation that informs and inspires municipalities to join the challenge and take meaningful steps toward sustainability.
A lively and informative animation was created that highlights the importance of reducing ecological footprints while explaining the competition's structure and benefits. The video successfully motivates municipalities by emphasizing the shared responsibility for tackling climate change and the pride of leading by example.